Organic business consultant and pioneer of the new economy: John Bushe’ describes the universal process used by ad agencies throughout the world to brand all the household names in existence. Though extremely simplistic this high tier marketing approach is relatively unknown to budding entrepreneurs who spend many years of trial and error learning the hard way. If large agencies spent their resources applying their (this) process to small businesses with products, ideas, or services that benefit humanity, the worlds economic climate would be vastly improved.
