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Why advertise in a depression?

The benefits to advertising are simple: your business will develop credibility necessary to promote growth, the business name you choose will become associated with quality of your business, and word of mouth will spread.  The quality of products or services you provide is only one part of the reputation that you will be establishing. 

1. Advertising Creates Traffic. Continuous traffic is the first step toward increasing sales and expanding your base of shoppers.

2. Advertising Attracts New Customers. Your market changes constantly. Newcomers to our area mean new customers to reach.

3. Advertising Encourages Repeat Business. Shoppers don't have the loyalty they once did. Shoppers have mobility and freedom of choice. You must advertise to keep pace with your competition.

4. Advertising Generates Continuous Business. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate traffic now…and in the future.

5. Advertising is an Investment in Success. Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.

6. Advertising Keeps You in the Competitive Race. There are only so many customers in the market ready to buy at any one time. You have to advertise to keep regular customers and to counterbalance the advertising of your competition.
7. Advertising Keeps Your Business Top-of-Mind with Customers. Your name must be fresh in their minds when they decide to buy.

8. Advertising Gives Your Business a Successful Image. In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster than advertising; it tells your customers and competitors that your doors are open and you're ready for business. Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy.

9. Advertising Maintains Morale. Positive advertising boosts morale. It gives your staff strong image and additional support. When advertising or promotion is suddenly cut or cancelled, salespeople and employees may become alarmed or demoralized. They may start false rumors in the honest belief that your business is in trouble.

10. Advertising Brings in Big Bucks for Your Business! Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by advertising and watch your business grow!

"In good times people want to advertise, in bad times they have to" -Bruce Barton (Onset of the great depression) Chairman BBDO

John Patrick Bush

Chief Marketing Officer
2626 Valley View Ln. Ste 3
Dallas, Texas 75234

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