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Common issues with start ups businesses

To explain what we will do, it’s important that we address the common issue we encounter when assisting a start-up business.  Often when starting a business owners will immediately purchase items of which they understand the value.  We classify these as wants:

Wants (Examples)

  • Logo
  • Website
  • Office Furniture

While we excel at the development of these materials (wants), according to standard marketing best practices the “want’ categories will be more effective if managed along with what we classify as needs:

Needs (Examples)

  • Market Research
  • Communication Strategy
  • A Marketing Plan

Wants, Needs, and Desires

(Know the difference, and you are ahead of the curve)

Without needs the wants will not be driven by strategy based on research.  Desires will be more expensive and take longer to achieve.   With no roadmap (plan), often we see these fledgling companies running in circles.  Developing a business without the core principles of acquiring the business (needs) results in years of lost revenue, time, and wasted cash allocated to production materials that do not sell as well as they could.

Desires (Examples)

  • Generate Revenue
  • Make a difference
  • Fill gaps made by the current banking system

Finally we have desires.  These are long term goals all parties can agree on from the get go.  Developing both wants and needs with order and structure will help us attain the desires that made us start something in the first place.  All three components: wants, needs, and desires managed by us on our clients behalf is where we provide the quickest ROI.

“Adbongo listened to what I wanted to do and has been implementing phases of development with order, structure and professionalism.  I believe that Adbongo has saved me two years of development time and several thousands of dollars.”  – Pat Diccico, President, Accessible Home Design

Best wishes, John

John Patrick Bush

Chief Marketing Officer
2626 Valley View Ln. Ste 3
Dallas, Texas 75234

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Latest Blog Adbongo 2010 year in review

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Advanced Thermal Conversion Plants

Primarily a renewable energy infrastructure development company,  Green Ox
Energy and its alliances with Adbongo, Inc and  Energy-Inc,  designs,
constructs, and manages Advanced Thermal Conversion Technology (ATCT) plants.
Our team works together to organically grow sustainable, cause-driven businesses
or governments, by using the kind of high tier initiatives previously only
accessible to those entities with deep pockets and fat checkbooks.  It is our
mission to assist governments in obtaining energy security, environmental
sustainability, and economic security in public and private partnerships that
supply clean, reliable and affordable energy technologies to the marketplace and
improve energy efficiency and productivity.   Our focus is on cause based
programs (recycle program), renewable energy and waste management solutions –
that in effect, allows for energy security to be achievable and fossil fuel
independence a future reality. 

2626 Valley View Lane Ste 3
Dallas, Texas 75234
0. 214.432.0672

Contact Me

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Latest Blog Cause marketing turns problems into opportunity

Twitter Latest tweet: not quite time yet, but here's the heads up on Halo Award nominations (cause marketing awards- accepting…

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Why advertise in a depression?

The benefits to advertising are simple: your business will develop credibility necessary to promote growth, the business name you choose will become associated with quality of your business, and word of mouth will spread.  The quality of products or services you provide is only one part of the reputation that you will be establishing. 

1. Advertising Creates Traffic. Continuous traffic is the first step toward increasing sales and expanding your base of shoppers.

2. Advertising Attracts New Customers. Your market changes constantly. Newcomers to our area mean new customers to reach.

3. Advertising Encourages Repeat Business. Shoppers don't have the loyalty they once did. Shoppers have mobility and freedom of choice. You must advertise to keep pace with your competition.

4. Advertising Generates Continuous Business. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate traffic now…and in the future.

5. Advertising is an Investment in Success. Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.

6. Advertising Keeps You in the Competitive Race. There are only so many customers in the market ready to buy at any one time. You have to advertise to keep regular customers and to counterbalance the advertising of your competition.
7. Advertising Keeps Your Business Top-of-Mind with Customers. Your name must be fresh in their minds when they decide to buy.

8. Advertising Gives Your Business a Successful Image. In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster than advertising; it tells your customers and competitors that your doors are open and you're ready for business. Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy.

9. Advertising Maintains Morale. Positive advertising boosts morale. It gives your staff strong image and additional support. When advertising or promotion is suddenly cut or cancelled, salespeople and employees may become alarmed or demoralized. They may start false rumors in the honest belief that your business is in trouble.

10. Advertising Brings in Big Bucks for Your Business! Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by advertising and watch your business grow!

"In good times people want to advertise, in bad times they have to" -Bruce Barton (Onset of the great depression) Chairman BBDO

John Patrick Bush

Chief Marketing Officer
2626 Valley View Ln. Ste 3
Dallas, Texas 75234

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Latest Blog Cause Studios

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The Sustainable Business ACCELERATOR

Adbongo Inc. is a sustainable business incubator composed of organic business consultants with various proficiencies ranging from marketing and branding, to legal, finance, and operational structure.  Get a team of executives to develop your cause for the price of one full time salary!

Dallas, Texas is the current headquarters for the pioneers of organic business consulting!  Adbongo Inc. offers high tier initiatives to causes with products, ideas, or services that will benefit the planet and it’s inhabitants.  From business plans to brand identity and everything in between, this firm is the one-stop rocket booster your cause venture needs.

Adbongo, Drumming up business for your cause!

Baba John

Chief Marketing Officer
2626 Valley View Lane Ste 3
Dallas, Texas 75234

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Need help orchestrating your symphony?

Hey friend, check out this new form I just made with Wufoo!

John Patrick Bush

Chief Marketing Officer
2626 Valley View Lane Ste 3
Dallas, Texas 75234
0. 214.432.0672

Contact Me


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Organic Business Consulting

Organic business consulting differentiates the Adbongo flavor of cause marketing in that most of the real help we offer to our good-cause-clients is rooted below the surface, out of the spotlight. Our process allows us to provide real, meaningful help as opposed to fluffy PR and brownie points on the reputation index. Our clients naturally look good in the public eye because they are full-time servants. Beyond promoting the right image for our clients, we promote the long-term success of their companies so that they will be able to continue to serve for as long as they want to.

In practical terms, our organic business consulting process removes the rigidity of business-by-numbers. Instead, our process incorporates a flexibility which allows natural, organic and sustainable growth of our clients’ companies. For example, we streamline teams for each project rather than paying salaries for an army of cubicle-dwellers whose talents are only sometimes needed. By tailoring teams, we keep overhead low and prices affordable for clients with missions we believe in but whose piggy banks may only be half full. We also devised a highly flexible pricing structure which allows us to include clients at virtually all budget levels. As we grow our clients’ businesses, all elements evolve and change with them: teams expand and services are added.

Cause marketing specialists driven by our natural, flexible process, Adbongo represents the permaculture approach to business consulting.

Kimbriel Dean

Writer & Editor
Adbongo Incorporated
2626 Valley View Lane
Dallas, Texas 75234

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Marketing Help for Companies in Farmers Branch

  With Adbongo, Inc.`s recent move to Farmers Branch, Texas, we have
  been pleased to discover the fact that this community is committed to
  the greening process. Our mission matches the Farmers Branch "Be
  Green" initiatives like Jackie O's Chanel and pearls. Our mission is
  to grow entities which are benefitting the health of the earth or
  humanity, and the city of Farmers Branch is growing the list of
  initiatives they have put in place in order to take care of our local
  patch of planet.

  Such city initiatives include: installing solar powered school zone
  flashing lights, specifying the most fuel efficient engines for the
  class of vehicle to be purchased, increasing recycling bins in certain
  areas, stocking composting bins for residents to purchase, among many
  others. Adbongo, Inc. thanks the City of Farmers Branch for these
  environmental initiatives, and we encourage the city to commit more
  resources to these kinds of efforts in the future. Adbongo, Inc.
  happily lends our support to the city on behalf of the environment.

  Additionally, we extend our services to all businesses which are
  bringing benefits to the earth and to humanity. Adbongo is an organic
  business consulting firm in the business of growing profits, nurturing
  image and promoting long-term success. To learn more or to schedule a
  consultation, see our website:

John Patrick Bush

Chief Marketing Officer
2626 Valley View Lane Ste 3
Dallas, Texas 75234
0. 214.432.0672

Contact Me


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How to brand your idea

Organic business consultant and pioneer of the new economy: John Bushe’ describes the universal process used by ad agencies throughout the world to brand all the household names in existence. Though extremely simplistic this high tier marketing approach is relatively unknown to budding entrepreneurs who spend many years of trial and error learning the hard way. If large agencies spent their resources applying their (this) process to small businesses with products, ideas, or services that benefit humanity, the worlds economic climate would be vastly improved.

The Universal Process

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Last Minute Filing Tips: Don’t miss the deadline

If you have a balance due and don’t file a tax return by April 15, you face interest on the unpaid taxes as well as a failure-to-file penalty. Interest and penalties are added to your balance due. If you can’t file by the deadline, request an extension of time to file (see below).

If you file on time or request an extension but don’t pay all or some of the balance due by the deadline, you will incur interest on the unpaid amount and a failure-to-pay penalty. If you can’t pay the full amount, you should pay as much as possible by the deadline to minimize interest and penalties.

Get Recovery tax breaksLast year’s American Recovery and Reinvestment Act created a full slate of tax breaks, which can be claimed on tax returns right now. These include:

—The Homebuyer Credit

—Making Work Pay Credit

—American Opportunity Credit

—Home Energy Credit

—New Car Tax and Fee Deduction

(You can get information on these and other Recovery credits at

File electronically – Most tax returns are now filed electronically – either from home using purchased tax software, by a tax professional or through Free File. Small and large businesses that have a bookkeeper who is also skilled at tax preparation can easily use these systems.  My strongest recommendation is to obtain a bookkeeper who will manage your books through the year and help you stay in compliance, but, if you find yourself still needing to file 2 days before the deadline these tips are helpful.

—E-file is accurate: Most available tax preparation programs check for errors and missing information, reducing the chances of delayed refunds or follow-up correspondence from the IRS.

—E-file is fast: With most tax software, you can file a state tax return at the same time you file your federal return. Once a return is accepted for processing, the IRS electronically acknowledges receipt of the return. And refunds take only about half the time of a paper return. If you choose direct deposit, you will get your refund in even less time.

Whether you file electronically or on paper, your refund can be automatically deposited into the bank or financial account of your choosing. Direct deposit is faster than a paper check. If you e-file and use direct deposit, you will receive your refund even faster. Direct deposit also is more secure than a paper check since a direct deposit goes directly into your account and cannot be lost in the mail or stolen.

Request an Extension of Time to File – If you can’t meet the April 15 filing deadline, get an automatic six-month extension of time to file by filing Form 4868, Automatic Extension of Time to File. The form needs to be submitted by April 15.

There are several ways you can request an extension, including Free File or Free File Fillable Forms, through your tax professional, with tax software you installed on your computer or on paper.

An extension pushes your filing deadline back to Oct. 15. However, an extension of time to file is not an extension of time to pay. If you owe taxes, you need to pay at the time you file the extension or face a non-payment penalty.

Help is available – As a certified tax preparer and bookkeeper I am available to speak with you about your taxes and create a plan and system for the 2010 year to ensure that you do not face penalties next year.

Please feel free to contact me at

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social media short & tweet

This is a great graph we got off an online seminar.   For those of you who are visual learners, this picture is worth a thousand words.   Hope you get out of it what we did.  Thank you @twibes!

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